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Forrester Study

Why humanising online experiences is now a must in a post-pandemic world

New customer personas have emerged from the pandemic - and they require bespoke journeys. Who are they, what are their behaviours, and how to build a competitive edge through persona-centric experiences.

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Customer expectations have changed and they are harder to meet than ever before.

Download the study to discover:

  • 5 new customer personas and their interaction preferences
  • How expectations vary across Asian markets
  • Why live human support is growing in importance

Customer expectations have changed and they are harder to meet than ever before.

Download the study to discover:

  • 5 new customer personas and their interaction preferences.
  • How expectations vary across Asian markets.
  • Why live human support is growing in importance.
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